In a world saturated with soundbites, notification pings, and incessant communication, it is easy to assume that the more you speak, the more influence you wield. However, in leadership, impact is not measured by the volume of words spoken. It lies in the meaning behind those words, the timing of their delivery, and the discipline to know when to say nothing at all.
Language is never neutral. It evolves alongside society, carrying shifts in cultural values, power dynamics, and social expectations. What was once considered casual or clever can, over time, become problematic or obsolete.
As Jane Sullivan recently discussed in The Age, expressions like "dog act" are not just unfair to dogs; phrases that once seemed harmless now risk sounding offensive or dated. Her writing reminds us that language is not just about words, but about what those words represent within an ever-changing social context.
Sometimes we use phrases without knowing their origins. We parrot expressions repeatedly without understanding their historical context or evaluating their continued relevance. Take, for example, "carrying the can" and "red tape." The former has somewhat obscure military roots, while the latter stems from 16th-century administrative practices. Both are still used today to describe responsibility and bureaucracy.
Reuben Cohn-Gordon, writing for Aeon, expands on this idea, describing language as a "cathedral of convention." This implies that every word carries layers of meaning beyond its literal use. Take the word "water"—its pronunciation and usage might link a person to a specific region, class, or culture. The word does more than describe a substance; it serves as a signal of identity and a sense of belonging.
These shifts are not merely linguistic quirks. They matter. Because when language changes, so does what is considered polite, persuasive, and influential in a professional context.
Another aspect to consider is the diverse ways we store and process language. As researcher Nichol Castro explains in The Conversation, each of us possesses a "mental dictionary"—a network of personal associations built through experience, culture, and emotion. Consequently, no two people will interpret a word or phrase exactly the same way.
This is why what you mean may not be what others hear. For leaders, this is critical. You may think you are being clear, but your message might not be received as intended. The ability to adapt language consciously and with empathy is a core leadership skill. You must tailor your language to suit the situation and the audience's understanding, which requires attention, intentionality, and a genuine connection.
The English language has over 12,000 commonly used words, yet most daily communication relies on a much smaller subset. Interestingly, linguists suggest you only need around 4,000 English words to communicate effectively. This data serves as a great reminder: it’s not about how much you say, but how thoughtfully you choose your words.
This becomes even more apparent in workplace interactions. A study published in Organizational Behavior and Human Decision Processes found that when individuals speak solely about work-related achievements, they are perceived as less supportive and less engaging. Conversely, conversations that touch on personal or emotional topics are more likely to lead to lasting connections.
The study, led by Professor Sean Martin, warns leaders: if you focus only on tasks, you risk weakening relationships—emotional tone and the personal touch are essential. The conclusion is clear: in leadership, it’s not just about what you discuss, but how you make others feel when you speak.
While words are vital, tempo and silence also play a major role. Silence has a defining part in how a message is delivered and, by extension, your level of impact.
In high-stakes meetings or challenging conversations, silence can feel awkward. Many rush to fill it. Yet, when used wisely, silence becomes a strategic tool—it provides space for thought, emphasizes what was just said, and gives others time to speak. As Lao Tzu once said, "Silence is a source of great strength."
Leaders who understand this do not fear the pause. They know when to speak and when to wait. In negotiations, silence can prompt the other party to share more information and create constructive tension. In conversation, it can be a signal of earnestness, composure, and confidence.
However, silence is not always beneficial. It becomes dangerous when used to distance oneself or to punish. The "silent treatment" may seem passive, but it erodes trust and blocks communication. Even more damaging is "forced silence," where people feel unable to speak up due to fear, exclusion, or a sense of futility. When silence becomes an act of avoidance rather than a strategic choice, it compromises relationships, innovation, and psychological safety.
Most of us interact with ourselves through self-talk—the internal voice that speaks to us. The words we use influence our stress levels, focus, and confidence. The same applies externally. Leaders shape the tone and internal dialogue of their teams through their choice of language, their willingness to listen, and their comfort with silence.
Therefore, when considering how you lead and influence, remember that leadership is not about being the loudest voice in the room. It’s not about speaking more, but speaking better. It is about communicating with clarity, empathy, and intent, while listening with equal attention to the words being used.
Success requires you to be sensitive to tone, context, and timing—and equally aware of when to stop talking and let silence do the work. It requires accepting that, at certain times, silence is not the absence of leadership, but its deepest manifestation.
Reflect on these questions:
Do your words align with the culture you wish to build?
Do your conversations build connections, or merely convey information?
Are you often the first and last person to speak in meetings?
Do you use silence to provide space, or to avoid the uncomfortable?
Do you consciously give space for others to speak and share their views?
As the poet Elizabeth Jennings once wrote:
"It is the word which we surrender by, It is the language where we have to live, For all torn tempers, sulks and brawls at last Lie down in huge relief as if the world Paused on its axis"
Words matter. And so does silence. Use both wisely.
Reference Source: Leaderonomics.com
Date of Input: 26/03/2026 | Updated: 26/03/2026 | syafiqahfirdaus
